• ESD Communications
     
    The Communications Office of Erie's Public Schools works to develop and maintain positive, collaborative relationships with key stakeholders to strengthen support for Erie's Public Schools.
     
     
    We do so by:
    • Utilizing a variety of earned and owned media to maximize awareness and support of the district’s goals, successes, challenges and program.
    • Establishing an effective employee communications and recognition approach to improve internal communication and employee engagement.
    • Assisting school staff in establishing strong, positive connections between individual schools and their communities.
    • Achieving coordinated communications, both internally and externally, regarding safety, budget, crisis management and controversial issues.
    • Creating key messages and talking points about Erie Schools to establish “one clear voice” throughout all communications channels.
    • Establishing a clear brand identity for the district and building on that image and reputation.
    • Maintaining a proactive and transparent media relations program to enhance the district’s image locally, regionally, and throughout the Commonwealth.
    • Utilizing effective messaging to support front-line staff in providing good customer service and efficient, accurate information.

     

     
    Communications Department: 
     
    Coordinator of Public Relations and Strategic Communications Erica Erwin  874-6035